Carly Simmons
1K1A7555-20.jpg

Moxie: The Boutfit With Grit

 
1K1A7555-20.jpg
 
 

Moxie

Moxie is the first roller derby garment that integrates shoulder protection and makes you game-day ready.

Type: Product Design

Context: Roller Derby, Product/Branding, Subcultures

Guidance: Hlynur Atlason

 

Description:

Roller derby is a sport of intensity. Derby athletes have grit, tenacity, and professionalism that remains unacknowledged as a mainstream sport (despite first being played in the 1930’s!). Moxie’s mission is to help derbiers improve their game by lowering risk of injury. Moxie incorporates both shoulder bracing and shoulder padding to create a unique silhouette for its most dedicated players while complying to standard roller derby regulation.

 
 
 
1K1A7589-23.jpg
1K1A7489-15.jpg
 
 
1K1A7618-24.jpg
1K1A7865-36.jpg
1K1A7566-21.jpg
 
 
1K1A7763-30.jpg
 
 
 

Brand Guidelines

 
Screen Shot 2018-11-28 at 10.40.48 PM.png
 
 
Screen Shot 2018-11-28 at 10.34.15 PM.png
 
 
 

Process

 
 
 
 

Display

 
3X7A8116-48.jpg
3X7A8132-51.jpg