Moxie is the first roller derby garment that integrates shoulder protection and makes you game-day ready.
Type: Product Design
Context: Roller Derby, Product/Branding, Subcultures
Guidance: Hlynur Atlason
Roller derby is a sport of intensity. Derby athletes have grit, tenacity, and professionalism that remains unacknowledged as a mainstream sport (despite first being played in the 1930’s!). Moxie’s mission is to help derbiers improve their game by lowering risk of injury. Moxie incorporates both shoulder bracing and shoulder padding to create a unique silhouette for its most dedicated players while complying to standard roller derby regulation.